INTRODUCTION
The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a company’s reputation and decrease sales. Public relation (PR) can give consumer and the media a better understanding of how a company works. Within a company, a public relation department might also be called a public information department or a customer relations department assist customer if they have any problem with the company. They usually try to show the company at its best.
Public relation department also might conduct research to learn how satisfied customers are with the company and its products. There are many tools and methods that a public relations department can use to enhance a company’s image. The tools that have been traditionally used include news releases and announcement that are sent to the media, news letters that are sent to customers and appearances at public events, such as trade shows or conventions.
TABLE OF CONTENT
TITLE PAGE
DECLARATION
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF PROBLEM
1.3 AIMS AND OBJECTIVES
1.4 SIGNIFICANCE OF THE STUDY
1.5 SCOPE OF THE STUDY
1.6 LIMITATION OF STUDY
1.7 RESEARCH HYPOTHESIS
1.8 THEORETICAL FRAMEWORK
1.9 HISTORY OF CASE STUDY
1.10 DEFINITION OF TERMS
CHAPTER TWO
LITERATURE REVIEW
2.1 PUBLIC RELATION AS A CASE STUDY
2.2 PUBLIC RELATION STRATEGIES IN AN ORGANIZATION
2.3 PURPOSE AND PHILOSOPHY OF PUBLIC RELATION
2.4 PUBLIC RELATION DEPARTMENT
2.5 FUNCTIONS OF PUBLIC RELATION DEPARTMENT
2.6 HISTORY OF PUBLIC RELATION
2.7 HISTORY OF PUBLIC RELATION IN NIGERIA
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN
3.2 RESEARCH INSTRUMENT
3.3 METHOD OF QUESTIONNAIRE ADMINISTRATION
3.4 SAMPLING POPULATION
3.5 SAMPLE SIZE
3.6 SAMPLING TECHNIQUE
3.7 AREA OF STUDY
3.8 STATISTICAL TECHNIQUE IN DATA ANALYSIS
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 INTRODUCTION
4.2 DISCUSSION OF RESEARCH FINDINGS
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY
5.2 CONCLUSION
5.3 RECOMMENDATIONS
BIBLIOGRAPHY
APPENDIX
